The original article that I saw was very explicit in saying the 365m GBP
was for contents only. but Steve Z's message makes it sound as through the
200 billion SMS messages only generated 10 to 15 billion USD. This suggests
that the additional content charges for the ringtones and logos that are in
the SMSs exceeeds the actual transmission charges for the SMS messages. if
this is true, it is very interesting because it is the reverse in the
Japanese mobile internet; users are spending more than 5 times on packet
charges than content charges.
jeff funk
At 02:46 02/1/21 +0800, you wrote:
>
> I would agree with this. The 2001 SMS numbers were expected to be
> around 200 billion SMS messages. That's a net market of around
> 10 to 15 billion USD. Apparently the market for SMS in Europe is
> very large. An acquaintance who has recently returned from UK/Europe
> said that it was very strong in countries with expensive voice
> costs.
>
> I predict that once the novelty is over re: ringtones and logos
> and people realise the cost impact of it after a few months,
> that this market will stabilise down to a fraction of its early
> years. Australia really only saw the introduction of ringtones
> for download in late 2000.
>
> Steve Z
>
>
> -----Original Message-----
> From: keitai-l-bounce@appelsiini.net
> [mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Arjen van Blokland
> Sent: Monday, 21 January 2002 1:58 PM
> To: keitai-l@appelsiini.net
> Subject: (keitai-l) Re: European mobile contents
>
> The number of 365m GBP might be a little overestimated for mobile content
> only. The truth is that European consumers (in particular the youth) are
> spending lots of money on messaging (SMS), logos and tunes. The unit prices
> for logo and tune content in Europe are a factor 5-10 higher than what we
> are used to in Japan where deflation has also entered the content industry.
>
> Arjen van Blokland
> www.104.com
>
>
> This mail was sent to address funk@rose.rokkodai.kobe-u.ac.jp
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>
Received on Mon Jan 21 09:29:21 2002