2 interesting stories to keep us all up to date on world affairs
"Locate your nearest Big Mac in Tokyo to the nearest 5 meters"
MacDonald's goes GPS with KDDI EZWEB in Japan
http://www.wirelessworldforum.com/w2fnews11464.html
Has anyone used this service in Japan ? Seems like everyone's talking about
Starbucks etc. It seems kind of pointless when it's almost impossible to be
20 meters away from any given MacDonalds or Starbucks in Tokyo or any other
major city for that matter!
"C ad txt ur rspns"
Interacting with billboard hoardings with SMS in Ireland
http://www.wirelessworldforum.com/w2fnews11465.html
A useful application of SMS that will find favour with advertising. How
much is interaction a part of billboard hoardings in Japan ? Do advertisers
provide some kind of quicklink to imode sites by virtue of the ad itself ?
I suppose the next step is Bluetooth interactivity of some sort whereby the
ad actually speaks to your device, which of course raises all kinds of
security issues.
GB
Received on Mon Jan 21 12:22:46 2002