What i find amusing about the AU start- They used Utada Hikaru (Pop singer)
to launch the new brand- Now docomo is using her to launch FOMA!
David M.
>On another note: Does anybody remember the marketing disaster
>as the companies KDD and DDI merged and invented AU while the
>service EZweb stayed the same? It took a loooong time until
>somebody understood this.
>
>If you now ask a random J-Phone user what J-Phone - Vodafone
>is, you get this answer (I just ask one of my merutomos):
>
>"Don't know, have a Nokia."
>
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メールだけじゃなかった！インターネット便利サービスがひとまとまり
http://explorer.msn.co.jp/
Received on Tue Feb 5 08:06:36 2002