Just received this from Global Mobile Daily
publication. Thought it might be of interest, given
the recent raft of notes on the subject.
MJC.
Poor demand prompts E-Plus to slash i-mode prices
German cellco E-Plus has been forced to reduce the
retail price of its NEC-supplied i-mode handsets as
the service fails to elicit sizeable numbers of
interested subscribers. The service launched March 16,
and sources close to the cellco have revealed that it
has signed up only around 4,000 paying subscribers.
E-Plus is also reported to have about 7,000 nonpaying
test users which is some way off its end-2002 target
to have between 400,000 and 600,000 i-mode
subscribers. Handsets had originally been retailing at
Eur249 (US$219) and are now set to sell for Eur149.
KPN Mobile launched i-mode services in the Netherlands
in April with a handset that retailed at Eur199.
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Received on Wed May 1 16:05:23 2002