>From: "Johan Bengtsson" <johan@doberman.se>
>For how long has J-Phone had dual branding? Europolitan changed to
>Vodafone in Sweden a couple of years ago. Thanks to the one year long
>dual branding and a massive launch campaign the Vodafone brand awareness
>shot up like a rocket over here.
I guess J-PHONE/Vodafone learned a lot from that experience since they did a
similar thing here in Japan.. a very long TV & print ad campaign pushing the
dual brand along wth Beckham & Nakata as faces. I'd say Vodafone has
obtained some awareness ..
Michael.
>-----Original Message-----
> > From: keitai-l-bounce@appelsiini.net
> > [mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Juergen Specht
> > Sent: den 15 juli 2003 09:57
> > To: keitai-l@appelsiini.net
> > Subject: (keitai-l) Re: J-PHONE's J-SKY Service to Rebrand as
> > Vodafone live!
> >
> >
> >
> > > J-PHONE's J-SKY Service to Rebrand as Vodafone live!
> > > J-PHONE changes mobile internet service name with Vodafone brand
> > > adoption on October 1
> >
> > Oh my, they will lose a lot of customers in this
> > process...still nobody really knows who Bodafone is, just ask
> > a random J-Phone user.
> >
> > I remember as KDDI announced AU...what a confusion for a year.
> >
> > Good luck Bodafone.
> >
> > Juergen
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Received on Tue Jul 15 11:34:51 2003