Ok.... Let me try this again....
Here's a link to a publicly available document which compares actual
penetration rates of "osaifu" keitai in Japan (the article says at the
time DoCoMo had shipped 6 million, with 10 million estimated by March
06). But it continues to suggest that only 20% - 30% of users actually
have registered. I would imagine that a much smaller percentage of
those who have subscribed actually use the service after they fiddle
around with it for the first time.
http://www.spectrum.ieee.org/nov05/2150 (but please, no links to a $400+
report with the hidden truth. Straight answers are much appreciated).
Does anyone on this list know of similar information/articles which
highlight corporate deployment of QR codes versus consumer usage in a
similar manner?
Lectures on competitive marketing strategy can be taken offline. Links
or insights on actual consumer usage figures would be much appreciated.
--Philip
Gerhard Fasol wrote:
> Philip,
>
> Philip Sugai wrote:
>
>> Thanks Gerhard,
>>
>> I knew the Denso Wave part, but didn't know the differences between
>> QR and 2D. Thank you for the clarification and insights. Very much
>> appreciated.
>>
>> Does anyone on this list have any actual usage data of QR codes in
>> Japan? We are seeing them everywhere and on virtually everything
>> (even the bag of kitchen salt we bought this past week had one on
>> it), but are they being used? Is there any data about this publicly
>> available?
>
>
> Yes they are being used - very much so.
> You can tell that from the fact that
> they are everywhere. For example, if you
> compare with fingerprint sensors on some
> Fujitsu phones, you will notice that other
> phones don't have finger print sensors,
> because they are not used much.
>
> In terms of counting actual usage, you
> bet that most companies using the QR codes
> for commercials do this exactly for the
> purpose of measuring the response. However,
> these data are a commercial secret usually.
> For example, Apple does not want SONY to
> know how successful a particular QR-code
> campaign for the iPod-nano was - logic isn't it?
> So if you are trying to find out how successful
> a particular iPod-nano campaign with QR codes
> was, then I am afraid, you will feel huge
> resistance from Apple Computer to tell you.
>
> This area of business is called "competitive
> intelligence" and we do some projects in this
> area sometimes for customers - but sofar
> not yet for Universities (where you seem to
> work) - but this will come in Japan, because
> as the birth figures fall the competition between
> Universities will increase.
>
> Gerhard
>
>> --Philip
>
> ----------------------------------------------------------------------
> Gerhard Fasol, PhD Eurotechnology Japan K. K.
> http://fasol.com/ http://www.eurotechnology.com/
> ----------------------------------------------------------------------
>
--
Philip Sugai
Assistant Professor of Marketing
International University of Japan
777 Kokusai Cho, Minami Uonuma-Shi
Niigata 949-7277, Japan
Office Phone/Fax: 81-(0)25-779-1400
Received on Thu Jan 12 09:39:28 2006