Hi Curt,
Thanks for your mention of the Color Code technology. I have been following
those folks for some time. I am assuming that consumers need to download a
ColorZip client to be able to read those codes. Are any operators preloading
ColorZip readers? Some of the graphical codes are pretty impressive.
I have seen some pricing out of Singapore for Color Code use and found it
quite high. Any idea how it is priced in Japan.
On encouraging data service adoption through code scanning, you get no
argument from me.
In regard to companies charging to create QR codes, are these standard codes
or the ones that have some graphics embedded into the codes? How could
someone charge for straight forward QR codes. It seems like anyone can
create one for free. With these quasi graphical QR codes, is there much of a
trick to that. It seems like one cranks up the error correction level to
allow for the destruction of part of the code where the graphic goes.
Jim
Jim Levinger
Nextcode
-----Original Message-----
From: Curt Sampson [mailto:cjs@cynic.net]
Sent: Thursday, February 14, 2008 10:53 PM
To: Jim Levinger
Cc: keitai-l@appelsiini.net
Subject: Mobile Scan Codes and Direct vs. Indirect Resolution Japan 2008)
On 2008-02-12 09:55 -0500 (Tue), Jim Levinger wrote:
> Thanks for your comments on the QR code direct mode vs. the indirect code
> resolution approaches that are being explored and trialed by Operators
> outside Japan.
Not just outside Japan: ColorZip (colorzip.co.jp) has been selling the
Korean Color Code technology in Japan for quite a few years now. That you
(and many other people) didn't know this sort of says something about how
the two models compete, I think. (And note that Color Code has certain
advantages, such as being scannable from a television screen.)
> However, operators question the business model and are looking for that
> direct ROI to code scanning services.
As usual. They really ought to stop and consider that if they had ten
times the number of people using the mobile web, they'd be making a lot
more money off of data than they are now.
> Are you seeing any companies in Japan that have been successful in
> building business that are directly associated with QR or other code
> scanning services and technologies? Is it alternatively that QR is a
> core technology that is underlying lots of services but it is open,
> ubiquitous and somewhat taken for granted?
I would say the latter. I do know of at least one company that is
looking at making a business where they'd sell the development of QR
codes, but that's really a rarity; the common thing is you just slap one
on your advertisement or business card the way you would a URL.
cjs
--
Curt Sampson <cjs@starling-software.com> +81 90 7737 2974
Mobile sites and software consulting: http://www.starling-software.com
Received on Fri Feb 15 06:37:49 2008