On 2008-02-12 09:55 -0500 (Tue), Jim Levinger wrote:
> Thanks for your comments on the QR code direct mode vs. the indirect code
> resolution approaches that are being explored and trialed by Operators
> outside Japan.
Not just outside Japan: ColorZip (colorzip.co.jp) has been selling the
Korean Color Code technology in Japan for quite a few years now. That you
(and many other people) didn't know this sort of says something about how
the two models compete, I think. (And note that Color Code has certain
advantages, such as being scannable from a television screen.)
> However, operators question the business model and are looking for that
> direct ROI to code scanning services.
As usual. They really ought to stop and consider that if they had ten
times the number of people using the mobile web, they'd be making a lot
more money off of data than they are now.
> Are you seeing any companies in Japan that have been successful in
> building business that are directly associated with QR or other code
> scanning services and technologies? Is it alternatively that QR is a
> core technology that is underlying lots of services but it is open,
> ubiquitous and somewhat taken for granted?
I would say the latter. I do know of at least one company that is
looking at making a business where they'd sell the development of QR
codes, but that's really a rarity; the common thing is you just slap one
on your advertisement or business card the way you would a URL.
cjs
--
Curt Sampson <cjs@starling-software.com> +81 90 7737 2974
Mobile sites and software consulting: http://www.starling-software.com
Received on Fri Feb 15 05:52:53 2008