(keitai-l) Re: SWOT analysis of WAP and I-mode

From: Renfield Kuroda <Renfield.Kuroda_at_msdw.com>
Date: 08/29/00
Message-ID: <39AB8DE8.40901CB5@msdw.com>
Quick one-liners:

Mahmut Bulut wrote:

>
> WAP SWOT
> --------
> Strenghts

Huge support, WML is XML based, lots of momentum

>
> Weaknesses
>

weak contents, over hyped, no decent billing models, circuit-switched networks

>

> Opportunities

market is young in Europe and Asia

>
>
> Threats

i-mode, operators' desire to own entire value chain vertically, China's
homegrown solution(?)

>
>
> I-mode SWOT
> -----------
> Strenghts

Huge established market, the concept has been proven, lots of momentum in Asia,
great brand

>
>
> Weaknesses

cHTML, DoCoMo's lack of global experience

>
>
> Opportunities

Asia, export business model experience/success to WAP regardless of technology

>
>
> Threats

WAP Forum, GPRS+WAP, European xenophobia, China's homegrown solution(?)


r e n



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morgan stanley dean witter japan
e-business technologies | engineering and strategy



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Received on Tue Aug 29 13:12:41 2000