(keitai-l) Re: news- DoCoMo to open up i-mode site selections

From: Stephen Walker <stephen_at_valueclick.ne.jp>
Date: 03/06/01
Message-Id: <4.2.0.58.J.20010306180631.00a39510@211.10.3.146>
http://www.nikkeibp.asiabiztech.com/wcs/leaf?CID=onair/asabt/moren/124963

Snip

There are now 1,480 official i-mode sites, accounting for 3.5 percent of 
the 41,500 sites designed for i-mode. Because i-mode subscribers can search 
through official sites without typing in addresses, such sites can expect 
higher access rates.

/Snip

1,480 official sites...that i-menu portal is getting a bit crowded. Saw ads 
on the train last night for Hello Kitty : Your Personal Secretary, and 
Keeping Tropical Fish on Your Phone, but both required going through about 
6 or so menu layers on the i-menu (no, I wasn't tempted)

So this intuitive assumption that everyone makes about official sites 
getting more traffic than katte sites...does everyone on this list really 
think it stands up to more than the most superficial scrutiny?

Every time I see some "journalist" (usually overseas based?) telling us 
that people would never bother going to katte sites because well, you have 
to actually TYPE IN THE URL on that TINY KEYPAD, well... let's just say I 
don't feel like complimenting them on their powers of deep analysis.

Anyone out there heard of a HYPERLINK??? (y'know BT owns the patent ;-)

Or links in EMAIL?

Or search engines (Oh New!, whose figure people always quote without credit)

Or even those Giga-code things (is that what they're called?)

Or even BOOKMARKS?????

 From what I've seen lately, there's plenty of traffic going to katte sites.
What about D2C's Toku Suru Menu?  350,000 PV/day...not exactly 
earth-shattering for a top level menu item.

Other opinions please?

SW

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Received on Tue Mar 6 11:26:01 2001