several years ago a docomo director told me that McKinsey successfully
argued against docomo's plan to sell phones in discount retail shops in the
early 90s. It wasn't until docomo's share had dropped to about 45% in 1994
(partly due to KDDI's, then DDI cellular and IDO, use of discount shops)
that docomo changed its plans and began selling phones in discount shops.
sometimes consulting organizations have good ideas and sometimes they don't.
Jeff Funk
-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of JAPON.NET
Sent: Wednesday, March 28, 2001 8:49 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) McKinsey , Was Re: Actual i-mode users
on 01.3.28 8:31 PM, Alistair Jeffs at alistair@nervewireless.com wrote:
(..)
> and, a couple of other pieces i've heard lately:
>
> -pr0n is the one and only thing that's doing m-commerce on iMode phones
>
> -mckinsey came up with the idea of iMode and sold it to NTT
>
> anyone have any comments?
>
> alistair
>
DoCoMo had rough ideas about what would become iMode, McKinsey was hired to
turn them into a viable business plan. However the end result is rather
different from what Mc propossed - the revenue model for example !
There is something about this in Matsunaga's "I-Mode Incident"
http://www.japon.net/imode/imodenews20000815.shtml#8/19
Vincent J. Luna, Director
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Received on Thu Mar 29 03:43:53 2001