(keitai-l) Re: i-mode menu and user behavior

From: Renfield Kuroda <Renfield.Kuroda_at_msdw.com>
Date: 03/22/01
Message-ID: <3AB9D4BB.861AE11E@msdw.com>
Phillip Zadarnowski wrote:

> >Hubert Hung-Hsien Chang wrote:
>
> >> The i-mode menu I know of has iMenu on top and then  Mail, Message
> >> Bookmark, internet, inquiries, screen memo and help.
> >>
> >> And the usage of the i-mode phone was 34% voice, 42% email and 24%
> >> internet (from InfoCom research, 2000 mentioned in the report by Devine
> >> and Holmqvist) I wonder if it has do with how it is arranged.
> >> ( email and internet percentage vs its menu locaiton.) Of course,
> >> people do like to keep in touch.
>
> >34% voice? I'm not sure what that means, but it sounds very wrong. Voice is
> >far and away the most common use for i-mode phones.
>
> >r e n
>
> I'd certainly agree on that point, although these usage figures may be based
> on income
> for each category, rather than usage.

I doubt that as well -- highest revenue is also definitely coming from voice not
data...I tried to find the report but gave up after the website required login
info...

r e n


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Received on Thu Mar 22 12:24:02 2001