Michael Turner wrote:
>
> Why McDonald's? Who knows. A joint venture with
> Kenichi Ohmae's startup. (Spotted by Tanya Clark.)
McDonalds Japan is schitzo... it's a documented fact. Just look at
the customer loyalty program they rolled out a year or so back
involving re-writable display cards and specialized terminals (a
roll out that must have cost 100s of millions of yen)... all gone
now... as if it never happened.
>
> http://www.japantoday.com/e/?content=news&cat=4&id=192745
>
> I've pushed this idea to death in this forum, but I think
> they should actually be built into the phones. It should
> be interesting to see if the scanner-attachment
> approach works anyway.
Bar codes on displays... kinda' like cupons on the web?
A general purpose scanner would be cool. A specialized barcode only
laser scanner would be stupid. Barcodes are not nearly ubiquitous as
one might think.
Received on Sat Feb 9 19:40:32 2002