(keitai-l) Re: RIOT-E goes belly up

From: Olivier MARTIN <martin_at_anoria.com>
Date: 03/20/02
Message-ID: <1168397913.20020320111726@anoria.com>
20/03/2002, 10:26:07, Olivier writes : 

Agree, it's one point of view to focus its development on one
technology.

SR> On my opinion, that would be the most stupid approach, which has quite
SR> unfortunately been adopted by many of the companies - to their downfall.

It really depends of where you are in the value chain :
Developers / Editors / Content Agregator (relevant on mobile industry) /
Distributors / Consumers ???

Game Industry Editors should focus on either one console or mobile
technology? Quite surprise for them and developers too!

Let's see what happends on handset video game market for example:
Developers of GameBoy Color are also coding in the same time GameBoy Advance /
WonderSlam / GP32 games... they just re-used their graphics (either add
colours or map for different console); routine optimization code. Its
a question of Project Management / Team and process... It's quite
surprise to see them also moving on Mobile Gaming industry by using
J2ME or In-Fusion Exen engine . Let's have a look of their community:
gbadev.org, pouet.net, nokia developer forum...

SR> Saying "concentrating on mobility" and meaning doing products for the whole
SR> variety of devices and technologies is a same thing that saying an
SR> advertising company should concentrate on paper, and meaning they should
SR> start publishing magazines and deliver mail.

That's maybe a miss-understanding... but as we know, advertising companies
are concentrated to advertise on : paper / web / mobile... Whatever
either devices or supports to expand their business by offering their
clients : brand image & products placement!

SR> There is absolutely no synergy regarding production, marketing nor sales. On
SR> the contrary, such claim will exhaust the resources of all but most major of
SR> the companies, leaving them with unfocused marketing message, scattered
SR> portfolio and finally an empty cash register.

It seems that Nintendo with Pokemon / Ubi-Soft with Rayman / Infogrammes with
V-Rally... have never used synergy within their production, marketing
team to deploy their brand images on entertainement industry ???

For example, Infogrames best selling sucess video games on handheld console
(V-rally / lucky Luke / Wacky Race...) have been all sub-contracted to
2 developers (1 coder & 1 graphics man) that was able to code from
GameBoy (GB) to GameBoy Advance (GBA)... even there is a real technology
GAP between them!!

It's maybe an exception, but that's proove they ware able to deployed
synergy thanks their own internal process management.


SR> With best regards,
SR> Sampo Raudaskoski

Regards
Olivier MARTIN



SR> ----- Original Message -----
SR> From: "Olivier MARTIN" <martin@anoria.com>
SR> To: "Ben Sawyer" <bsawyer@dmill.com>
SR> Cc: <keitai-l@appelsiini.net>
SR> Sent: Tuesday, March 19, 2002 4:36 PM
SR> Subject: (keitai-l) Re: RIOT-E goes belly up


>>
>> 19/03/2002, 15:09:27, Olivier writes :
>>
>> There will be more if they don't enough capitalize that they should
>> diversify their activities, not only focus on mobile, but on "mobility"
>> Entertainement, i mean handheld entertainement devices (PDA / GameBoy
>> Advance / J2ME / SMS...). Its one key factor to evolve the mobile
>> entertainemet business and benefits economy scale to deploy & having
>> valuable entertainement portfolio either for mobile operator or
>> entertainement agregator (like ludigames / gameloft / picofun... ).
>>
>> Regards
>>
>> Olivier
>> martin@anoria.com
>>
>>
>> Tuesday, March 19, 2002, 5:58:29 PM, you wrote:
>>
>>
>> BS> I suspect there will be more.  Typically with markets like this the
>> BS> first mover developers who are VC backed never really make it to a
>> BS> public offering.  They usually get bought out by larger companies in
SR> the
>> BS> industry and at this point given their capital expenditures for new
>> BS> console development no publishers around are really going to dump big
>> BS> change into wireless for a while which means the prospects of larger
>> BS> scale acquisitions is nill and with no true exit strategy why would
>> BS> anyone want to push forward another round of financing.
>>
>> BS> - Ben Sawyer
>>
>> BS> -----Original Message-----
>> BS> From: keitai-l-bounce@appelsiini.net
>> BS> [mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Mika Tuupola
>> BS> Sent: Tuesday, March 19, 2002 5:12 AM
>> BS> To: keitai-l@appelsiini.net
>> BS> Subject: (keitai-l) RIOT-E goes belly up
>>
>>
>>
>>
>> BS>         The inevitable seemed to have happened:
>>
>> BS>         http://www.riot-e.com/press/content_pressreleases.html
>>
>> BS>         the lesson? It is not enough just to make flashy deals
>> BS>         on rights to use spiderman pictures.
>>
>>
>>
>>
>>
>> --
>>  Olivier MARTIN      mailto:martin@anoria.com
>>
>>
>>
>> This mail was sent to address keitai@mrgoodliving.com
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>>
>>


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-- 
 Olivier MARTIN      mailto:martin@anoria.com
Received on Wed Mar 20 12:26:24 2002