(keitai-l) Re: Is the i-mode content biz hit based?

that would interest me as well - hi there - how are sites advertised?

is that like b4 dotcom done with commercials in the usual media, or is there
a business where content sites work with brands in a marketing mix? or is it
simply viral?

/j
----- Original Message -----
From: <turner@uvs.is>
To: <keitai-l@appelsiini.net>
Sent: Mittwoch, 8. Mai 2002 10:46
Subject: (keitai-l) Re: Is the i-mode content biz hit based?


> Gerhard,
>
> Actually the issue of 2000 or 3000 or 50000 is not really the point. What
> I was attempting to ask was how do the sites that are popular get popular.
> Does their popularity  follow the pattern of hit movies or songs or not?
> Do users tend a garden of carefully chosen favorite links that they have
> stumbled across or had a friend point them to?
>
> Where the 2000/3000/50000 figure is relevent to a question I have about
> usability (actually findability). I have to assume that the vast majority
> of i-mode sites are completely invisible and effectively non-existent
> simply because nobody will wade through them all. If it does not appear on
> the handset opening screen or after a few clicks or scrolls, forget it.
> How on earth do these services direct users to them?
>
> -Doug
>
>
>
>
>
>
> Gerhard Fasol <fasol@eurotechnology.com>
> Sent by: keitai-l-bounce@appelsiini.net
> 05/07/2002 04:38 PM
> Please respond to keitai-l
>
>
>         To:     keitai-l@appelsiini.net
>         cc:     turner@uvs.is
>         Subject:        (keitai-l) Re: Is the i-mode content biz hit
based?
>
>
>
> turner@uvs.is wrote:
> >
> > Hello,
> > As I understand it there are roughly 50,000 i-mode content services out
> > there. I find it extremely hard to believe that more then a handful of
> > these services even breakeven. My question is this business hit based or
> > not? Do certain services become hot, and then spread like wild fire for
> a
> > while? Is it a never ending "can you top this" game where content house
> > womp eachother over the head trying to outdo eachother?
>
> I think you have multiple misunderstandings here:
> (1) there are about 2000 "official" imode content providers providing
> about 3000
> "official" sites. There are about 50,000 "unofficial" imode sites, i.e.
> they do
> not have any particular relationship with DoCoMo.
> (2) some imode sites are purely out to make money by selling content, e.g.
> news, or melodies, or pictures, or weather reports etc. However, most
> commercial
> imode sites are part of a much bigger company, e.g. the imode site of
> Japan-Airlines, or the imode-site of Citibank. These sites normally do not
> take
> any fees at tall, i.e. they have no way to be profitable on their own -
> rather
> they extend the traditional business and give additional competitive
> advantage
> to the owning business.
>
> That's just a short explanation and the full story is much more complex.
> imode is really a big new industry, and can't be explained in a short
> email.
>
> We made an attempt to explain imode to newcomers outside Japan in our
> imode-faq:
> http://www.eurotechnology.com/imode/faq.html
> Reading through the following section should get you some part of the way
> to
> understand the answer to your question:
> http://www.eurotechnology.com/imode/faq-menu.html
>
> You can also purchase our imode-report, which explains the business models
> behind
> imode in a lot more detail (apologies for the shameless plug - list
> moderator:
> please delete if you only permit Nooper-commercials but no other
> commercials
> on this list):
> http://www.gii.co.jp/english/ek9299_i_mode.html
>
> Gerhard Fasol
> http://www.eurotechnology.com/
>
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