(keitai-l) Re: SMS and URLs

From: Juergen Specht <js_at_nooper.com>
Date: 05/08/03
Message-ID: <544987762.20030508190350@nooper.com>
> Some european operators would like to move SMS users to more browser-based
> services. For example, as many readers are aware, a lot of europeans vote
> and do other things in conjunction with TV programs using SMS. It could be
> profitable for some european operators if they can convince these users to
> also purchase content from TV broadcasters (e.g, information about actors,
> actresses, etc.) and purchase products that are used in TV programs (e.g.,
> cosmetics and clothing used by actresses). these content and shopping
> services could be more effectively offered in browser-based services than
> in SMS.  Similarly in Japan, many content providers use opt-in mail 
> services to bring users to appropriate places in their sites.

Now I get it, thanks!

But (maybe as a first in my life) I have to agree with Arjen's post.

If you talk about "convincing" you have to translate it into "convince
the user to purchase a new handset and change his user pattern".
That's difficult and a slow process. Not impossible, though. Just
slow.

Juergen
-- 
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing:  http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Thu May 8 13:05:55 2003