Hubert Hung-Hsien Chang wrote:
>
> On Wed, 28 Mar 2001, Victor Pikula wrote:
>
> >
> > Additional problems:
> > 4) DoCoMo indicates that 90% of their users are pressing the i-mode button
> > at least once a week. But how does that translate to people *knowing* what
> > that button does? And couldn't they just be pressing it incidentally, not
> > actually using any of the services? Also, is the email function accessed
> > separately from the i-mode button?
>
Pressing the i-mode button does NOT connect you to the Internet at all.
It just brings up the i-mode phone menu. You must then press #1 - i-Menu
to get the i-mode gateway menu, which counts as an Internet access.
> I would guess this is curcial. Intentional i-mode access vs
> unintentional i-mode access because of unfamiliar of the handset
> functionalities.
I would guess this is non-crucial.
Also, I would like to know do they consider SMS(
> in their form, short mail) part of the i-mode access. ( since it is
> in the menu.)
I doubt it, as short mail is carried on the circuit network if I'm not
mistaken...then again hardly anybody sends shortmail from an i-mode
phone; it's all email. Even when you receive a shortmail it comes into
your email inbox.
> > "i-mode", does that *really* bring me onto the internet?"
> >
> > Moreover, the whole point of DoCoMo (and J-Phone et al) marketing was to
> > actually trick people into thinking it was just "another feature of the
> > phone"... are you catching my drift? Respondants may not have made the link
> > [i-mode=www-server=internet] like we so easily do.
I wouldn't use the word "trick", but the typical i-mode user doesn't
know what the Internet is and doesn't care. It's a phone feature.
Compare that to the US/Europes "Internet in your pocket" hype marketing
and the related failure of WAP services to explode on a scale like
i-mode has...
r e n
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morgan stanley dean witter japan
e-business technologies | engineering and strategy
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Received on Thu Mar 29 01:35:09 2001